TikTok Shop UK: Trend Report, Beauty Buzz & Dress Code Fashion Insights (2025)

 

TikTok Shop UK trend report, viral fashion trends TikTok, dress code styles 2025, social commerce UK, TikTok Shop beauty products, TikTok fashion shopping, creator-led live selling

1. TikTok Shop’s Meteoric Rise in the UK

TikTok Shop is now reshaping both the beauty and fashion industries. In 2024, it ranked as the fourth-largest beauty retailer in the UK, selling one beauty product every second. But beyond skincare and makeup, TikTok Shop has also become a hub for dress codes and fashion shopping, with clothing hashtags trending across the platform.

Consumers are not just buying makeup—they’re learning how to style outfits for office dress codes, casual wear, and special occasions right from livestreams and creator-led tutorials.

2. Beauty & Dress Code Trends Going Viral

Beauty Trends

• GRWM (Get Ready With Me) routines continue to dominate.

• Heatless curls, strawberry makeup, skin barrier skincare top the beauty searches.

• Bedtime rituals and wellness-driven beauty content build trust with users.

Dress Code & Fashion Trends

• Workwear & Office Dress Codes: Hashtags like #OfficeOutfits and #WorkwearStyle are trending as young professionals look for affordable but chic work wardrobes.

• Event & Party Outfits: From weddings to graduations, users are searching “dress codes for formal events”, fueling fashion sales on TikTok Shop.

• Everyday Fashion: Viral challenges such as #OutfitOfTheDay and #CapsuleWardrobe drive sales in basics, sustainable fashion, and seasonal wear.

Livestreams & Creator-Led Fashion Selling

TikTok Shop thrives on authentic creator recommendations. Beauty brands like P.Louise and Made by Mitchell scaled from viral videos to major UK retailers. Similarly, fashion creators are turning “dress code advice” into direct sales, showing viewers how to style workplace blazers, modest wear, or cocktail dresses.

📌 In the UK, livestream fashion hauls have become as powerful as beauty demos. Over 76% of users who watch a live shopping event end up buying—whether it’s a lipstick or a summer dress.

 Market Growth & Fashion Forecast

• TikTok’s social commerce market in the UK is forecast to double from £7.4 billion in 2024 to £15.7 billion in 2028.

• The fashion and clothing sector is projected to be a major growth driver alongside beauty, especially as AI tools recommend outfit ideas based on body type, event, or even workplace rules.

• Sustainability keywords like “eco-friendly fabrics”, “sustainable workwear”, and “capsule wardrobe” are climbing in TikTok search results.

Wrap-Up

TikTok Shop is no longer just a place to buy viral lip oils or moisturizers—it’s become a one-stop platform for fashion and beauty inspiration. From dress codes for the workplace to party outfits and casual streetwear, TikTok creators are setting the trends, and consumers are shopping them instantly.

For brands, the message is clear: if you’re in beauty or fashion, TikTok Shop is where your next customers are. By tapping into livestream selling, creator-led styling, and trending dress code hashtags, businesses can capture both impulse buyers and loyal trend-followers.

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